“ This is what overdelivering tastes like.”

Our Brands

The notion that all consumers can access artfully blended wines at an affordable price continually drives Royal Price to over-deliver for our consumers, our family growers, and our distributor & trade partners. Royal Prince is defined by honest winemaking, honoring the sites where our grapes are grown & the exquisite varietals throughout the process, ultimately producing wines of expressive style and richness. Our wines seek to inspire, by proving that deliciousness doesn’t need to come at a kings' ransom.

ROYAL PRINCE

RIDE & RIDDEN WINE CO.

Ride & Ridden is the product of a unique collaboration between industry veteran and founder David Green, and renowned Texas-based artist and photographer Steve Wrubel. Meeting in their early twenties, it wasn't until 2021 that their professions, and passions, merged. This collaboration of art and wine has produce a wine that embodies pedigree without pretense. Through meticulous sourcing and world-class winemaking, Ride & Ridden offers a diverse portfolio of Wines of the West that are both high-quality and approachable.

PALMIER ROYALE

Palmier Royale is an on-premise portfolio of overachieving, world class wines that embody the innate sophistication and intangible attributes of the properties in which they’re enjoyed.